In accordance with a recent MarketingScoop.com online survey, marketing professionals are “Not Very Confident” within their capacity to measure a roi with regard to their marketing campaigns. These survey results come at a time when the value of measuring ROI has grown significantly for the marketing community.
When asked, “How confident are you presently in your power to study the ROI of your marketing campaigns?” fully 47% of respondents indicated they were “not very confident” while a smaller percentage (22%) indicated they were “somewhat confident”. This leaves 31% of respondents who indicated that they were very positive about remarkable ability to study the productivity with their marketing campaigns.
“The pressure being placed on best seo services small business to offer a positive return on investment is in excess of ever “, say’s MarketingScoop.com founder Michael Fleischner . “Internet marketing has improved the marketing professional’s power to measure his/her return, but clearly we have some gaps with this capacity to measure return with many traditional media that ought to be addressed.”
Additional surveys will be conducted among marketing professionals to examine the emergence of trends indicating a marketing and advertising professional’s ability to look at the financial returns dexkpky10 marketing expenditures. This info is growing in importance as new marketing methods evolve and conventional methods, including standard online advertising, come under scrutiny.
Marketing Scoop, LLC is a leading provider of online resources for marketing professionals. With operational headquarters in Robbinsville, NJ, marketing scoop employs a variety of marketing professionals across numerous disciplines including; advertising, direct marketing, Internet marketing, market research, marketing plan, search engine optimization, pr, and trade-shows & events.